FIFA comes up with all kinds of excuses, that there's an international calendar it must consider and that September brings better weather to China, but the reality is China will host the Olympic Games next August, and at least could have done the same with the World Cup this year. That would have ensured a much greater summertime audience before men's sports heated up again.
Competing for space in the newspaper and air time on TV this month is not just an issue for women's soccer. It's also a concern for the WNBA finals.
Wednesday, 7 November 2007
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